12 Months Master Diploma Course in Digital Marketing

Learn the basics: Our introductory internet marketing basics or call it 101 basics provide you with an overview of internet search engines, network topology, internet crawlers, and most importantly search  fundamentals. No prior knowledge of computer hardware and software is required.

The multimedia basic course covers important computer operations such as starting and shutting down the system, launching, installing and uninstalling applications, system backup, multitasking and general system maintenance.

You will also gain an in-depth understanding of the GUI operating systems with specific reference to multimedia applications.

The Graphic Imaging course offers comprehensive training in tool technologies that are critical to a successful career in content creation for the digital media.

Knowledge of tools will provide you with a plethora of creative possibilities to showcase your content and market it innovatively.

Visual elements such as line art, photographs, logos, infographics are used in distributing content with impressive advertisements. 

Graphics & Video are the only tools to create content. And as we say in digital marketing – Content is King.

The software packages you will learn during this semester are;

• Illustrator
• PhotoShop
• Camera & Imaging Devices
• Canva

Digital audio and video are truly the most significant contents that attract maximum attention and increase click rate. 

With the development of faster internet each day, browsing videos becomes more easy and faster.  The race to win maximum clicks or business is the goal. 

With Video and Audio Special Effects and editing, you can now spread content over various digital channels like whatsapp, social media, websites, ecommerce sites, or even via emails. 

Vidoe plays a very VITAL role in todays digital marketing.

The softwares covered in this module are:

• Adobe Premier
• Adobe After Effects
• Sound Booth

Social Media Optimisation & Management plays a vital role today. With the ever growing channels of social media and traffic, it makes a perfect sense to capture markets with higher ROI. 

What you learned in Semester 2 & 3 will now work wonders when you understand about social media marketing. Spreading your content all over the social media with amazing creatives will yield fruitful results. 

The contents covered in this module are:

• Understanding Behavioural Changes
• Understanding Branding
• Competitor Analysis
• Market Analysis
• Product Analysis
• Social Media Content and Optimisation
• Social Media Account Management
• Social Media Marketing
• Lead Management 
• Youtube Optimisation

Search Engine Optimisation is all about getting to the top of the results page in search engines. 

If you are not on the top, you are nowhere!

Search Engine Marketing or SEO is one way to attract traffic to your website for FREE. 

What you learn in this module is all about optimising your websites / webpages, images, videos, text content and more. 

The contents covered in this course are;

• Introduction To SEO
• Technical SEO
• Keyword Research Process
• Content Planning and Creation
• On-Page SEO
• Off-page SEO
• Avoid Negative SEO
• Local SEO
• YouTube SEO
  Analysis
• Blackhat SEO
• Greyhat SEO

Search Engine Marketing is all about paying for keywords/key-phrases in search engines to display your text ads. 

Off-course these days as we know many search engines are now presenting images alongwith text ads. But let us not forget that these are all text ads. 

How is search marketing different than social marketing? 

One is a pull marketing (when you search for any product) and Social media being push marketing (when you push your ads to people in social channels)

Contents covered in this module are;

• Understanding Consumer Journey
  SERP Overview
• Introduction to Google Ads
  • Google Search Network (GSN)
  • Google Display Network (GDN)
• Campaign Types and Objectives
• Keyword Research & Planning
• Understanding Match Types
• Campaign Creation
  • Ad Extensions
  • Bidding Strategies
  • Budget & Scheduling
• Introduction to Google Display Network (GDN)
  • Ad Formats
  • Types of Targeting
• Dynamic Ad Creation
• Video Ads
  • Ad Formats & Placements
  • Campaign Creation
• Shopping PLA Campaigns
  • Introduction to Google Merchant Center
  • Campaign Creation & Optimisation
• Mobile Ads
  • App Campaigns
  • Call only Ads
  • Discovery Ads
• Conversion Tracking
• Define Performance Metrics
• Understanding Quality Score
• Bid Management
• Monitor PPC activity with Google Analytics
• Understanding Customer Behavior
• Creating Custom Audience
• Remarketing Ads & Best Practices

Affiliate Marketing is one of the most innovative and most earning programs by selling products or services of companies and making incentive to do so from sales. 

Promoting affiliate products with the help of the above finished models 1,2,3,4,5, it becomes easier to sell any product. Be it via youtube, Facebook videos, social media advertising, seo or search engine marketing. 

the whole objective of this course it to teach you how to make money online by selling products and services of others and making commission on selling it. Consider this more like amazon selling products made by other companies and making a incentive over each sale. 

The modules covers;

1. INTRODUCTION TO AFFILIATE MARKETING
– Difference between referral and affiliate marketing
– Merchant
– Affiliate
– Network
– Types of Affiliate Websites

2. PARTNERSHIP WITH AFFILIATE NETWORKS, ADSENSE & AD NETWORKS
– Compensation methods
– Current and past issues
– Email spam
– Search engine spam
– Google slap
– Adware
– Trademark bidding
– Cookie stuffing
– Lack of self regulation and Industry standards

3. SETTING UP AN AFFILIATE WEBSITE
– Web design and development
– Capturing visitor credentials
– Integrating social plugins
– Integrating third party tools
– Developing plugins, add-ons, apps and widgets

4. STRATEGY / PLANNING & CASE STUDIES
– Locating and signing up with Affiliate networks
– Implementing outbound tracking links
– Driving traffic to the website
– Case study – Couponraja.com
– Distributing plugins, add-ons, apps & widgets
– Case study – Invisible Hand
– Selling prominent ad spaces

This course shall help understanding on how to collect data and insights to plan your content marketing distribution and guide you on building your customers profiles. You’ll also learn how to use different tools & technology to identify correct content themes, analyse the best possibility to distribute your content via influencers and understanding metrics to analyse your success.

Whether you’re looking for customer engagement, increase your SERP (search engine Ranking Position) or increase brand awareness, this course will teach you advanced process of distributing your content.

The module covers;

This course helps you understand on generating business leads, sell customer products, analyse your ROI, understand on building web presence. 

The landing pages are used to the digital version of the direct marketing letter, highly targeted and focused on one specific outcome. In other words these are also referred as  “lead capture page”, “single property page”, “static page”, “squeeze page” or a “destination page”.

Contents covered in this module are;

1. HTML
2. CSS
3. JavaScript
4. Jquery
5. Bootstrap
6. WordPress
7. Ecommerce

As a digital marketer one must know the meaning, concepts of web servers.

We servers play a vital role in increasing ROI in advertising, faster SERP & Influence customers trust.

The semester includes understanding linux web servers. Installation and management of local & servers. Understanding databases and connectivity.

This semester includes following modules;

• Understanding apache technology
• Installing Apache Web Servers
• Understating databases types & functionality
• Installing and connecting MySQL Database
• Installing bare metal servers with OS
• Installing firewall security
• Understanding IP reputation
• Ip distribution management
• Server resource usage and control
• Spam control
• SMTP port for emails
• Types of cloud servers & installations
• Network locations and ping  responses
• Web server Colocations
• Local, Web and Remote Backups
• Types of SSL & Insurances 

This course is a hands-on test of a number of concepts presented throughout the previous courses and focuses on implementing and administering digital marketing works via an assigned project. Teamwork skills will be enhanced through group project completion, giving students the opportunity to apply what they have learned to a real business environment.

A major component of this project will involve the development, management and marketing of a real-world campaign, where Caba Innovatives will allocate live projects & budgets to teams to promote and build complete business promotion campaigns with Actual Budgets.

Skills and Benefits Acquired– Teamwork, Budgeting, Problem Solving